Active members
100
+28.2%vs 78 prior
Overview
Business health
The operating picture across growth, retention, AI economics and liabilities.
Demo source: Membership, finance and AI integrationsUpdated just now
MRR
$4,840
+38.6%vs $3,492 prior
ARR
$58,080
+38.6%Run-rate
Net revenue
$4,114
+17.8%Current-month forecast
Gross profit
$2,689
+18.4%65.4% margin
Monthly churn
4.0%
Early cohort4 members left
Net member growth
+22
+28.2%26 joined · 4 left
MRR & gross profit
First 12 launch weeks · AUD
MRRPrior period
May W1May W3JunJulAug W1Aug W2Now
Business health
Guardrails that need an operator’s eye
AI economics
Current month
78.0%AI active
Included AI $485Wallet cost $169Gross AI margin 64.8%
AI Wallet liability coverage
Outstanding customer obligation
Face value$1,850
Coverage1.00×
Est. fulfilment $962Reserve $1,850
Promotion sustainability
Can we afford a bigger giveaway?
$76 remains this month
Next month’s modelled prize budget is $235.
- Forecast prize / MRR
- 8.4%
- Current launch ceiling
- 10.0%
- Next-month guardrail
- 8.0%
Members at risk
Actionable retention signals
Acquisition quality
Early retention by source
Unit economics & acquisition
ARPU
$48.40
+1.4%
CAC
$58.46
−6.2%
Projected LTV
$672
Directional
LTV : CAC
11.5×
Early estimate
CAC payback
2.2 mo
Directional
Annual plan
18.0%
+2.0 pp
Referral acquisition
30.8%
8 of 26
AI active users
78.0%
78 members